me-redWho is Wil? Born and raised in Brooklyn, NY, I am now a parent to an amazing three year old son, Sean Jordan, as well as a newborn, Aidan Lawrence, who was born in November 2012. I’m the husband to a woman who is so far out of my league that it’s almost laughable. Yet, we’ve been together for over a dozen unbelievable years. Lastly, I’m a sales and business development professional who has spent the majority of my career in media.

Side note: I originally wrote this in third person, but felt it sounded pretentious. At least 90% of us write our own bios, but do so as if someone else wrote it about us. I’m not popular enough for anybody to write a bio about me. Besides, nobody knows the details of my life better than I do, so I figured I’d rewrite it from my own perspective instead of pretending the way everyone else does.

I began my media career in 2000 with SFX/Clear Channel Entertainment as a client liaison, negotiating minor deals and improving brand awareness for clients such as Rick Reilly, Meredith Vieira and Judge Glenda Hatchett. This is where I began sharpening my negotiating tactics and dealing with talent.

Actually, let me rewind a bit. At seventeen, I moved out of my mother’s apartment and finished high school on my own. I toiled around in some entry level positions, where I learned office etiquette and the importance of relationship building. I was promoted out of the mailroom of The Related Companies by a woman in Accounts Payable named Laura Horton whom I had befriended. She became my first mentor.

Having been deprived of a college education, I felt it necessary to out-work those around me. What I lacked in degrees, I would make up for with an insatiable desire to learn, succeed and network. That, together with experience, would carry me throughout my career.

(Sidenote 2: I have since enrolled in college and am studying Business Administration and Economics.)

My entire team at Clear Channel was laid off following the tragedies of 9/11. I decided the next step of my career would be in television.I began working with Sony/Game Show Network in early 2002, where I had the opportunity to refine my newly developed skills in sales and marketing. After four years, I would move on to become Executive Director of Distribution at Bloomberg Television, where I would head up our sales and marketing efforts for the Western Region.

In 2004, I founded Culture VI Records, Inc., naming it after the group that I had started back in 1994 (I still have tapes that are nearly 20 years old of songs and freestyles that I’m yelling “Culture VI” on). Using many of the talents I learned during my early years in media, I was able to guide our independent hip-hop label to four album releases, selling in excess of 14,000 units. Not a huge number, but still about 14,000 more than I had ever thought I’d sell. The twelve artist label has also released dozens of mixtapes and over 900 songs during my tenure.

In 2005, I had the opportunity to write my first record as a ghostwriter. It was part of an album that sold over 600,000 units. Though other opportunities would follow, I would end up putting music to the side after hearing my mother had been diagnosed with cancer. She passed away on September 20th, 2006 following eight months of suffering. This marked the unofficial end of my pursuit of music as a profession.

In 2008, I finally finished my second solo album “ninety-four”, four years after I started writing it. Though I had the amazing fortune of working with artists such as Joe Budden, Royce da 5’9” and Wordsworth on the project, I didn’t make any marketing push for the album. I simply released it as a way of having my thoughts recorded for prosperity.

I then created Culture VI Experience, a series of over two dozen webisodes that feature interviews with successful musicians, which have currently received over a million views and have been syndicated on hundreds of media outlets over the past two years.

Following “ninety-four”, I was asked by my close friend and artist of eight years John Regan to executive produce his debut solo effort “Sorry I’m Late”. Two years later, the album was released to critical acclaim and featured some of hip-hop and R&B’s most talented performers, such as Marsha Ambrosius, Joell Ortiz, Nottz, 88-Keys, Needlz, Skyzoo and others. It earned tremenous reviews from such media outlets as HipHopDX and RapReviews.com. It remains the crown jewel of my music “career”/hobby. Putting together a project of that caliber and quality is something I will forever cherish. I personally dedicated the album to my best friend, mentor and Culture VI Artist Mateo Mulcare (Kas), founder of Plush Magazine, who passed away during the recording process.

On November 3rd, 2010, my father also passed away suddenly. It was then that I decided to end all other ventures outside of my career and focus solely on raising my son(s), Sean Jordan. My wife and I bought a house in Charlotte, NC, taking a huge leap of faith. At the time, my responsibilites at Bloomberg Television required me to travel to the west coast nearly every week, leaving very little time for my family. My goal was to secure a position locally with Time Warner Cable, which I did, after a few months of searching, I was fortunate enough to find the perfect position. I was hired to manage Time Warner Cable’s University Accounts team where i would oversee four Account Executives. It would be an increase in my responsibilities, a step up in my career, and would allow me to be close to my family. I was promoted after eleven months and asked to run a separate team concurrently. Unfortunately, I was impacted during a recent restructuring this past May.

I’m currently enjoying time with my family. Both of my boys, along with my wife, are everything to me. As long as they’re happy and healthy, I have no worries or stresses.

After stepping away from creating music, I finally decided to share my thoughts and experiences with other aspiring artists in the hopes that I can make some small difference in the industry that I love. Welcome to Culture VI Experience.

0 thoughts on “ABOUT WIL”

  1. hey man, i have been following you on twitter and you drop a lot
    of wisdom i am from mexico, i am trying to help a brother get
    into the mainstream and i am using you and others to figure
    things out, i just wanted to tell you, that you are one of the
    most precious in my twitter list, wish i could kinda ask you one on one
    maybe you should write a book :), about this thing you do, i also
    follow joel ortiz the man is the realest, i love like 200% of his stuff
    and all that, i once wanted to do rap, but i am a white mexican
    i get no respect and shit…. but yea respect bro!!!!
    i read your twits as gospel !

    peace and cheers

    hope you read this

    1. yo man im REALLY sorry, but i completely missed this comment! i hope things are working out for you. always feel free to hit me up via email, twitter whatever if you ever have anything you wanna talk about.

      thanks for sharing your thoughts!
      wil

  2. Been looking for this for a while. It’s an incredible journey, i hope i can take some substance from, you’re certainly a motivated individual.

  3. I found this site through Lady Luck and her letter to Hiphop. It was moving, as was your story. I am an aspiring Hiphop artist who’s viewpoint aligns very closely with Miss Luck’s. It was a pleasure “meeting” you. One day when my struggles have paid off, maybe I’ll be able to say that to you while shaking your hand. Peace and blessings.

    Jesse Flowinz

  4. this is my first time reading something you wrote and i have to say its not gonna be the last…i appreciated the way you covered this album…I’m a big fan of J & K and I’m one of those people who listens to every single word and maybe only 3% of it may fly over my head…but i figure it out sooner than later…no surprise @ the clever witty cocky metaphors since they always keep us entertained with that…i have to admit though i had a few jokes saying the album should’ve been called Suck My Cone instead ; ) I wasn’t in the least disappointed like others who seemed to think by watchin the throne, the 2 would help us decode some deep dark secret on how we too can be down with the good ol ‘luminati…A LICENSE PLATE SAYING WHAT WOULD HOV DO??? I’m so appalled!! thanks for your knowlegable writing and i look forward to reading so much more of what u have to say…

  5. Wil, this page says your father passed away November 2011, I’m assuming that should be last year? My regards, regardless.

    Your beginnings sound similar to mine. I dropped out of college and I currently feel like I have to outshine everyone in my day job just to get recognized and move up respectfully. Unfortunately it’s not in the music business as I had hoped, but I had already seen the dark sides of interning and worrking with shady business folks (one guys tried to steal my credit and identity… Long story). This has put me in solo mode working alone (recording and mixing my own material) aside from a lone producer who is investing in working on an album with me, which meant/means a lot because I have several time felt like maybe I shouldn’t pursue it professionally anymore.

    I appreciated your tweets, and even more so now because I can begin to appreciate your work. Glad to be a new fan, and I don’t mind networking if you ever have a need.

    Pair-A-Dyce

  6. I found this site when I was in search of true feelings in regard to Troy Davis. Lol… I kind of flew off the handle a bit as I am a social networking virgin.. After reading about you and your struggles I have to admit that I feel you because I too have struggled in so many ways and is prepared for future struggle. I admire your motives and the reasoning behind your choices. Even though my inner “bitch” may rear it’s ugly head from time to time it’s because I look forward to your rebuttals. There’s nothing liking kicking a horse in the ass to make them take off running. Looking forward to future discussion.. Keep up the hard work playa..

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